Model, Actress, Presenter and Lifestyle blogger Mandy Starling talks about Beautiful Goodbye
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PRESS RELEASE

Cambridge rapper Scrilla’s Releases follow up Single Beautiful Goodbye taken from his upcoming Album –  “Bangers N Cash”

Summary:
Mahvick’s Richard Victor Mahee who is handling Scrilla’s release also just announced the Ayi Jihu debut album, the UK based pop star released “Sad Sweet Dream” last year and had over 100 million mobile downloads worldwide in three weeks last year.

Story:
Miami, FL (Associated Press) July 21, 2011- Bangers N Cash is the debut album for Rapper Scrilla. His single “Beautiful Goodbye” which is out now, distributed by Mahvrick through UMG. The song features musician and model Tina Crowe another local artist in Cambridge UK who also have a booming modelling career. “Beautiful Goodbye” will be on Scrilla’s debut album Bangers N Cash was mixed and mastered in Abbey Road Studios.

Mahvrick is no Virgin to International distribution. Mahvick’s Richard Victor Mahee
who is handling Scrilla’s release also just announced the Ayi Jihu debut album, the UK based pop star released “Sad Sweet Dream” last year and had over 100 million mobile downloads worldwide in three weeks last year.

Scrilla was already making global moves. His video plays started climbing after the initial release. His fan based reached a global audience, so we wanted to sign Scrilla to distribution. He hired producers in Florida from Rock-Solid Media. Mahvrick works closely with several multi-platinum producers such as Carlos Stephens and UK based Punjabi MC. Stephens was the mastermind behind the No Limit Records sound, which sold 247 million in record sales independently in 1998 and Punjabi MC a platinum artists and producers, which had a featured song on Slum Dog Millionaire and an international hit with Rapper Jay-Z. Stephens is currently working on other major artists like Mystikal, but know for songs like Gin and Juice II.

Scrilla’s social network presence has grown substantially over the last 60 days. Celebrity blogger Mandy Starling made the initial introduction between Scrilla and Mahvrick and now the rapper is doing a strategic deal with Vevo, Youtube and 250 digital carriers in 170 countries. “Once Scrilla teams up with our social networks and media network teams, he will experience the fruits from his hard work. We position our talent to monetize content in the can. Scrilla has proven his work is viable, now we will help him monetize it,” Richard Victor Mahee, Mahvrick, who also represents other independent artists in 25 US, markets, but also China, India and Italy.

Mahvrick is finalizing a soundtrack deal for the Scrilla single for the Movie “House of Blood”, produced by John Rusnak and stars Brian Kahrs. The film also has cameos from musicians like AnuKin Skywalker and the video is expected to cost almost 10 percent of the movie’s total budget. “Scrilla is truly going global,” says Pramo Virk of Mahvrick/New Age Production. Pramo Virk is one of the biggest Indian music video producers and has placements on ZeeTv, BritAsia and Sony TV in 150 million homes in 60 countries.

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Scrilla – Live & Unsigned | Bedford Regional Final on MUZU.TV.
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Scrilla Featured in the Cambridge Newspaper 16th March 2012 Page 31

Local talent shines in the UK’s biggest original music competition!

Scrilla from Cambridge City has wowed the judging panel of the UK’s biggest original music competition and sailed through the audition stage of Live and Unsigned. Scrilla will be competing against the most talented bands and artists in the country at the Regional Final Showcase of Live and Unsigned 2012 – all in a bid to make the Grand Final at The O2!

Scrilla battled against hundreds of auditionees to secure a spot in the live shows. Acts that made it through auditions will now take part in a live Regional Final Showcase in front of hundreds of spectators. The best acts will also get the opportunity to play at some of the biggest festivals in the UK from over 100 Festival slots including Beach Break Live, Boardmasters, Bearded Theory, Strawberry Fields and Osfest. This year’s competition also offers acts an extra chance for exposure as being filmed for broadcasting on the Sky TV Network in an exclusive fly-on-the-wall documentary.

Live and Unsigned is the biggest original music competition in the UK for unsigned bands and artists. Attracting over 50,000 entries in the past five years, it has set itself apart from its predecessors by offering and promoting originality. It’s now established as the definitive music competition for original acts and it’s open to all genres of music from Heavy Rock to Rap.

Chris Grayston, Events Director of Live & Unsigned said: “Live and Unsigned is all about originality, live ability and credibility. We don’t accept demos or submissions and everyone auditions live. We’ve got some fantastic prizes up for grabs this year in a £100,000 prize pool, including a new main cash prize of £10,000. The festival slots and other prizes available make this year’s competition our biggest ever!”

All the acts in the competition are battling it out for the chance to play at Live Fest at The 02 in London. The Grand Final is incorporated into London’s biggest indoor festival in July. The winners will be crowned the UK’s best unsigned act. Celebrity judges involved in previous years include former Slade front man Noddy Holder, R’n’B star Shola Ama, Radio 1’s Annie Nightingale, Ras Kwame, Tom Deacon and Daniel P Carter, as well as members of top bands such as The Libertines, The Bloodhound Gang, Funeral for a Friend and Kids in Glass Houses.

Acts will be competing for the main prizes which include; £10,000 to be spent on development, a further £10,000 publicity investment, gigs from over 30 festivals including from Canada, Sweden, Italy and Latvia, a UK tour of up to 100 shows and a UK festival tour including the winner guaranteed slots at over 13 festivals including Norfolk Spectacular, Boardmasters, Strawberry Fields Festival, Brownstock, London Summer Jam, Bingley Music Live and Butserfest.

Live and Unsigned has partnered with musician’s website Music Radar to offer a comprehensive winners prize pool. Acts will have the opportunity to win some fantastic prizes along the way to the final including BlackStar and TC Electronic amps, Natal drum kits, Fret King Guitars, £15,000  in recording studio time plus music development classes.

One contestant who has caught the eye of Judges this year is local talent Scrilla, now competing in the Regional Final, after making it through the auditions beating hundreds of other hopefuls. Scrilla is now preparing for the Regional Final Showcase on 8^th April 2012 at Bedford Corn Exchange for the opportunity to progress towards the Grand Final at Live Fest at The O2 in London.

For more information go to the website www.LiveandUnsigned.UK.com. Or better still come down and support your local talent; you can purchase tickets from the website or send an email to Scrillsmonetary@gmail.com

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Scrilla has started work on a project with Canvaseye records (Notbyyourself project) to release a compilation cd, raising funds for charities in aid of the Japan earthquake/Tsunami. Its a global project with music artists from various parts of the world submitting songs to be included in the cd. Scrilla will also be featuring in the Notbyyourself feature film which is been recorded, with a release scheduled in the winter of 2011.

Scrilla is also collaborating with a Canadian Singer (Nira Diana) in working on a new track to be included in his upcoming album. An exclusive snippet will be uploaded onto his website for fans to listen. The song is been recorded in Canada as well as London, with a host of producers and engineers working to get the song sounding at peak levels.

Added to this, the release of Beautiful Goodbye (the new single) is imminent and the fans are eagerly awaiting the release. < A press release will be featured to announce the release date. The P.R for Single is being handled by Mahvrick PR in Florida whom signed Scrilla up for distribution of the song. Mahvrick PR has worked with stars such as Jay Z, Mystical, Punjabi Mc, Ayi Jhiru and the first press release will be sent out this week to over 1000 press agents, including national newspapers and magazines.

The coming months will see the site updated for merchandising purposes as Scrilla is gearing up for the launch of his clothing label. The web administrator and design teams are busy behind the scenes getting the apparel as well as the site ready for the launch of the clothing range. The last quarter of the year will hopefully see the completion of the work. No launch date has been set so as to avoid any setbacks. The team feel that they would like the time to put all the pieces together before a launch date will be announced.

This week also sees the death of the Soul/Jazz Singer Amy Winehouse. The death still came as a surprise to everyone and for sure the music industry has lost one of its real talent. May her soul rest in peace.

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This post is designed for the fans to give them an opportunity to  gain an insight into Scrilla’s mind. 

Want to know what makes Scrilla tick?

Want to know more about his story? or you might want to know what’s his favourite pass-time? 

Why not take this opportunity to ask him direct.

Question & Answers with Scrilla  -   Ask a question?

Scrilla has teamed up with music producer and video director Jeystone to shoot his first music video. The video shoot to the self titled smash hit ”What’s my name” was at an undisclosed location. The video is currently being edited for release and will be available for viewing soon. ”Good News” for fans who would like an opportunity to feature in any video as extras, please subscribe to my mailing list and newsletter via the FANS page for more information on future projects.

Scrilla has set plans in motion for his new record label and all will be revealed all in due time. Its a packed year as far as the work schedule is concerned, as plans are in place for the record label release also giving opportunities to talented individuals to shine under his guidance and mentorship. It’s all independent and self-funded of course, backed by contribution from his team and a few others. The project to date is at its initial stages with a completion schedule sometime next year as no official date has been set yet.
Scrilla will like to take this opportunity to thank all his FANS for their support. Together we can ACHIEVE more.